Filed under: Marketing/Advertising,Videos,MINI,Europe
Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin – but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).Continue reading Mini knows how you take your coffee after a test drive
Mini knows how you take your coffee after a test drive originally appeared on Autoblog on Thu, 11 Oct 2012 16:58:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
